Amazon Is Now Letting Users In India Read Articles In Its Shopping App

Amazon, in its ever-growing desire to become a super app in India, is testing a new category to persuade users to spend more time on the shopping service: Feature articles.

The American e-commerce giant has quietly launched “Featured Articles” on its shopping app and website in India that showcases feature articles, commentary and analysis on a wide-range of topics including politics, governance, entertainment, sports, business, finance, health, fitness, books and food. The articles are sourced from several large local media houses and magazines.

Some of these articles are “exclusively” available on Amazon, the company says on the website. To drive engagement, Amazon is also sending notifications to some Kindle users.