Affiliate Powerhouse The WireCutter Moves to NYTimes’s Subfolder
https://www.nytimes.comWirecutter is a product review website The New York Times acquired in 2016 for about $30 million. They have just made the switch from https://thewirecutter.com/ to the Subfolder on The New York Times https://www.nytimes.com/wirecutter/. The announcement post is here.
They they missed an FAQ…..
Q. Why?
A. SEO. ?
Of course, there could be a lot of factors at play here like moving everything on to unified platform to cut development costs, better tracking and data collection, etc. It will be interesting to see how organic traffic changes in the coming months.
