Adobe Tests an AI Recommendation Tool to Dynamically Change Headlines and Images for Different Audiences

Team members at Adobe have built a new way to use artificial intelligence to automatically personalize a blog for different visitors.

In the demo, the Experience Cloud can go beyond simple A/B testing and personalization, leveraging the company’s AI  technology Adobe Sensei to suggest different headlines, images (which can come from a publisher’s media library or Adobe Stock) and preview blurbs for different audiences.

Ane example would be a blog for a tourism company, where a single post about traveling to Australia could be presented differently to thrill-seekers, frugal travelers, partygoers and others. Human writers and editors can still edit the previews for each audience segment, and they can also consult a Snippet Quality Score to see the details behind Sensei’s recommendation.