Adobe Digital Economy Index (DEI): Online Shopping Has Become the Primary Means of Commerce During COVID-19
https://theblog.adobe.comAccording to this month’s Adobe Digital Economy Index (DEI), which uses Adobe Analytics to track the state of e-commerce: Online shopping has become the primary means of commerce during COVID-19… duh!!!
The DEI is based over a trillion of anonymized and aggregated visits to retail websites and tens of millions of product SKUs from 80 of the top U.S. 100 retailers. The analysis also found that this sudden e-commerce acceleration is having an impact on apparel, electronics, and grocery purchases online. Buy-online, pickup-in-store (BOPIS) orders surged 208% year-over-year (YoY) in April.
Some quick stats:
- Online prices for apparel dropped by 12%, which is the largest April price drop in five years. But this sector has seen a 34% increase in online sales—even though prices dropped dramatically.
- Electronics sales are up 58% online, with COVID-19 inflating electronics prices for the first time in years.
- Online grocery shopping in the U.S. has seen a 110% boost in daily online sales in April, according to DEI.
Get the full report here PDF and Excel.
