A New Report From Piper Sandler Offers Insight Into The Hearts, Minds, And Wallets Of Generation Z
https://www.fastcompany.comA new report (based on a survey of 7,000 U.S. teens) from Piper Sandler offers insight into the hearts, minds, and wallets of generation Z.
In its annual survey of U.S. teens, financial firm Piper Sandler offers some insight into the minds—and wallets—of the “zoomer” population. Where do they eat? What do they wear? Who do they follow?
For starters, it found, Instagram might have a new teen problem on its hands: It’s no longer the favorite social media platform among that age group. Snapchat and TikTok take the top two spots, while Instagram dropped several points from the previous year.
Among other consumer products, Nike and Apple are clear favorites. Nike was the top clothing brand by 20 percentage points and the top footwear brand by 44 percentage points, and according to the report, 88% of teens own an iPhone, and 90% expect an iPhone to be their next phone.
