5 Examples of Quick Insights Using Custom Segments in Google Analytics

Segments are a fast and powerful way to make your reports more accurate and more useful in GA. This guide will show you how to use Google Analytics segments for better data, better decisions and better digital marketing. We’re going to use five examples of segments:

1. Remove spam traffic
2. Remove visitors who log in
3. See all of your social media traffic
4. Compare visitors who do (and don’t) watch videos
5. Compare high-intent and low-intent visitors (blog readers)