Saijo George

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Digital Marketing News on 02 August 2022 Today's digital marketing roundup includes news that TikTok Is Now Paying Users To Invite Friends To Use TikTok, Google Search Console Item Classifications Updated To Show Valid Or Invalid and more.


I love tl;dr Marketing because I can get all the latest SEO news and trends in one spot without having to read lengthy articles. I really look forward to the daily emails to see what's new in our industry!

Google My Business Launches A Google Assistant App In Italy 1 - SEO News

Ryan Mews SEO Manager Merkle

SEO Test Shows Having Estimated Read Time Shown In The Meta Description Has No Impact On Organic Traffic

searchpilot.com
When a test was performed by SearchPilot where they added the ‘Estimated read time’ of some blog post pages to their meta descriptions. Tt showed that there was no detectable impact on organic traffic to […]

When a test was performed by SearchPilot where they added the ‘Estimated read time’ of some blog post pages to their meta descriptions. Tt showed that there was no detectable impact on organic traffic to these pages.

SEO

Google Play Is Updating Their Ads Policy Around Ads That Appear During Game Play At The Beginning Of A Level And More

support.google.com
Google’s forthcoming restrictions around ad placements in Android apps are absolutely going to kill the Hypercasual gaming category.

Google’s forthcoming restrictions around ad placements in Android apps are absolutely going to kill the Hypercasual gaming category.

General

Google Tests Expandable From Sources Across The Web SERP Feature

twitter.com
Looks like Google is testing a new look From Sources Across The Web SERP Feature that you can expand to show more results.

Looks like Google is testing a new look From Sources Across The Web SERP Feature that you can expand to show more results.

SEO

How To Build A Knowledge Panel For Your Name Or Brand

pelogia.it
Some tips on how to score a knowledge panel for your name or brand.

Some tips on how to score a knowledge panel for your name or brand.

SEO

Google Tests Perspectives Search Results To Show Multiple Results in Featured Snippets

seroundtable.com
Google seems to be testing a new search box and feature titled “perspectives.” They show multiple results in a Featured Snippet answer for a query this giving the searcher multiple perspectives.

Google seems to be testing a new search box and feature titled “perspectives.” They show multiple results in a Featured Snippet answer for a query this giving the searcher multiple perspectives.

SEO

Google begins testing FLEDGE API on AdSense

searchengineland.com
FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on […]

FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on AsSense accounts on August 28.

You can learn more about the API here.

Paid Media
No Media

Google Is Now Linking To Youtube Product Reviews From Organic Product Results In The Mobile SERPs

twitter.com
In this example, Google is even linking to a YouTube review of the product that comes directly from the brand.

In this example, Google is even linking to a YouTube review of the product that comes directly from the brand.

SEO

TikTok Is Now Paying Users To Invite Friends To Use TikTok

twitter.com
Looks like you can now get cash for inviting users to TikTok. You can withdraw cash or redeem for coupons!

Looks like you can now get cash for inviting users to TikTok. You can withdraw cash or redeem for coupons!

Social Media

Google Search Console Item Classifications Updated To Show Valid Or Invalid

searchengineland.com
Google said the URLs or items in the Search Console report are no longer grouped at the top level by three or more status categories, i.e. Valid, Warning, and Error. Now they are grouped or classified into two […]

Google said the URLs or items in the Search Console report are no longer grouped at the top level by three or more status categories, i.e. Valid, Warning, and Error. Now they are grouped or classified into two more broad statuses that reflect whether those URLs or items are invalid or not. Google said invalid means that there is a report-specific critical issue in the page or item, and not invalid means that the item might still contain warnings, but has no critical issues.

SEO

YouTube Shorts Algorithm Explained In Q&A Format

searchenginejournal.com
YouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators. YouTube’s Q&A video touches on subjects such as: Whether you should create a separate channel for Shorts The […]

YouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators.

YouTube’s Q&A video touches on subjects such as:

  • Whether you should create a separate channel for Shorts
  • The impact of publishing long and short-form content on the same channel
  • If engagement with Shorts is a factor for YouTube’s long-form content recommendation algorithm
  • And more
Social Media

How To Do SEO Redirects At Scale

aeripret.com
Antoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching.

Antoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching.

SEO

Twitter Develops New Explainer Notes for Embedded Tweets That Have Been Edited

socialmediatoday.com
As you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded […]

As you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site.

Social Media

Instagram To Walk Back Full-screen Home Feed And Temporarily Reduce Recommended Posts

techcrunch.com
Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home […]

Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. The company will also temporarily reduce the number of recommended posts that users see, as it plans to improve and rework its algorithms.

Social Media
No Media

Google Business Profile Tests Expandable Menu In Web Search

seroundtable.com
Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile […]

Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface.

SEO

Age Verification Requirement May Prevent Site From Surfacing In Google Discover

seroundtable.com
Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover.

Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover.

SEO
No Media

Twitter Blue hikes the price to $4.99

tubefilter.com
Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing […]

Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing up for the first time will be charged $4.99.

The price is also going up in the other three regions where Twitter Blue is available. In Canada, it’s going from $3.49/month to $6.49; in Australia, from $4.49 to $6.99; and in New Zealand, from $4.49 to $6.49.

Social Media

Microsoft Advertising Automotive Ads Rolling Out To All Advertisers Globally

about.ads.microsoft.com
Microsoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks! You can now use Dynamic Remarketing for Travel, Automotive, and Events. In-market Audiences is now available in more markets Latin […]

Microsoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks!

You can now use Dynamic Remarketing for Travel, Automotive, and Events.

In-market Audiences is now available in more markets

Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French Guiana, Guatemala, Guyana, Haiti, Honduras, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad and Tobago, and Uruguay.

Asia Pacific: Bangladesh, Brunei, Fiji, French Polynesia, Guam, Maldives, Mongolia, Nepal, New Caledonia, Papua New Guinea, and Sri Lanka.

Paid Media