Saijo George

Curated by Saijo George

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Digital Marketing News on 01 December 2020 Today's digital marketing roundup includes news that Google Reveals the Top 10 Ads People Watched on YouTube in 2020, Automatic Image Improvements Now Available with Buy on Google and more.

tl;dr marketing is a huge timesaver, Saijo does an excellent job and has really saved me missing a few big things that would have otherwise slipped by. It's one of the only two marketing newsletters I subscribe to and a great resource for our podcast.

Mark-Williams-Cook

Mark Williams-Cook Director Candour

tuesday 1 Dec 2020 ⚡Web Stories

Automatic Image Improvements Now Available with Buy on Google

support.google.com
Google is expanding the coverage of automatic image improvements from products that are advertised with Shopping ads only to also include Buy on Google products. Automatic image improvements review non-compliant images and try to automatically fix them, […]

Google is expanding the coverage of automatic image improvements from products that are advertised with Shopping ads only to also include Buy on Google products.

Automatic image improvements review non-compliant images and try to automatically fix them, on your behalf, by removing promotional overlays. If the removal is successful, the image will be replaced and the offer will be reapproved.

No action is needed if you’ve already opted in for these improvements, as any previously excluded products will automatically be added to the review process. If you’d like to have your offers reviewed and possibly improved through automatic image improvements, please opt in through Merchant Center. Learn more about automatic image improvements

Paid Media
No Media

Facebook PPC Retargeting with Buy Now Pay Later prices | Water Bucket™

ironpulley.com
Iron Pulley’s new Water Bucket app transforms the product catalog feed to feature lowest instalment prices and the regulation Z compliance example for retargeting ads on Facebook. Use pricing psychology to drive more conversions. If […]

Iron Pulley’s new Water Bucket app transforms the product catalog feed to feature lowest instalment prices and the regulation Z compliance example for retargeting ads on Facebook.

Use pricing psychology to drive more conversions. If you feature the lower BNPL price in your ads, it can change the reference price for your products in the customer’s mind from the full price to the lower BNPL price. The BNPL lower price comparison gives potential customers a new way to think about your products.

Unlock the full potential of your BNPL program. Apply on Iron Pulley’s site to see if you can get a free trial of the service.

Sponsor

Data Studio RegEx Guide – Use Cases and Examples

sumified.com
A handy resource for Data studio users with RegEx use-cases and examples.

A handy resource for Data studio users with RegEx use-cases and examples.

General

New Custom Dashboards Functionality in Google Merchant Center

twitter.com
Looks like you now have the ability to create custom dashboards in Merchant Center. Check out more info in the help centre.

Looks like you now have the ability to create custom dashboards in Merchant Center. Check out more info in the help centre.

Paid Media

More Details Emerge About Twitter’s Clubhouse Rival, Called Audio Spaces

techcrunch.com
Earlier this month, Twitter announced it would soon begin testing its own Clubhouse rival, called Audio Spaces. The new product will allow Twitter users to gather in dedicated spaces for live conversations with another person or with groups […]

Earlier this month, Twitter announced it would soon begin testing its own Clubhouse rival, called Audio Spaces. The new product will allow Twitter users to gather in dedicated spaces for live conversations with another person or with groups of people. While the company showed off a handful of screenshots of the product at the time of the announcement, there were few specifics about how Audio Spaces would work. Now, we know a bit more about Audio Spaces’ feature set, thanks to some digging by reverse engineer Jane Manchun Wong.

Some features include

  • users can configure their Audio Space to be open to anyone who wants to join, only to people they follow or only to people they specifically invite to join.
  • users can react to what’s being said with a variety of emoji, like the “100,” raised hand, fist, peace sign and waving hand.
  • Audio Spaces will include transcriptions of the chat.
  • etc
Social Media

Patent Reveals That Google Assistant May Be Prepping More Human-like Interactions

chromeunboxed.com
A new patent on the United States Patent and Trademark Office website reveals that Google Assistant may soon act as an “intermediary” between you and “3P” or third-party services on your Assistant-enabled smart speakers, displays, […]

A new patent on the United States Patent and Trademark Office website reveals that Google Assistant may soon act as an “intermediary” between you and “3P” or third-party services on your Assistant-enabled smart speakers, displays, and more.

Google Assistant will decide for the user, based on their request, which service can complete it and connect them to that service automatically. The Assistant may also be looking to lend its voice to 3rd party services to make the interaction feel more natural. More accurately, third-party services with Assistant integration will receive a user’s response from Google Assistant, generate an appropriate response based on the request, and send that data back to Google Assistant so that it can then give the answer to the user in its own voice. The patent calls this “dynamic dialog”.

Let’s say for example that you want to book movie tickets, hail an Uber, order takeout, or do anything that these third-party services are capable of – Assistant may soon be able to do it all in its own voice with their help.

SEO

Instagram Adds ‘Giving Tuesday’ Features to Highlight How People Can Assist Nonprofits and SMBs

socialmediatoday.com
Instagram’s looking to highlight how people can provide assistance on Giving Tuesday with a new collaborative Story at the top of user feeds which will highlight publicly posted Story frames that include a dedicated donation sticker. In […]

Instagram’s looking to highlight how people can provide assistance on Giving Tuesday with a new collaborative Story at the top of user feeds which will highlight publicly posted Story frames that include a dedicated donation sticker.

In addition to this, Instagram says that it’s also testing new ways for people to create and share fundraisers for nonprofits within their Feed, which parent company Facebook outlined last week. The feature is not available yet, but Instagram is looking to highlight it as part of the Giving Tuesday push.

Social Media

Google Reveals the Top 10 Ads People Watched on YouTube in 2020

blog.youtube
Here are the top 3    

Here are the top 3

 

 

Social Media

Facebook News Will Pay UK Outlets for Content in 2021

bbc.com
Facebook will begin paying UK news publishers for some articles with the launch of Facebook News in January. The feature adds a dedicated news tab to the Facebook app, and has already launched in the […]

Facebook will begin paying UK news publishers for some articles with the launch of Facebook News in January.

The feature adds a dedicated news tab to the Facebook app, and has already launched in the United States. The news tab is only available on the mobile app – not in a web browser.

Facebook said it will “pay publishers for content that is not already on the platform” and prioritise original reporting.

Social Media
No Media

Facebook Buys Kustomer for $1B to Expand into Customer Service Tools

techcrunch.com
Today Facebook made one of its biggest plays yet to build out the services it provides to businesses on its platform: It is acquiring Kustomer, a startup founded with the aim of disrupting the customer […]

Today Facebook made one of its biggest plays yet to build out the services it provides to businesses on its platform: It is acquiring Kustomer, a startup founded with the aim of disrupting the customer services industry with a new approach to providing agents with better data and a more unified picture of users by bringing together the many social media and other channels and longer history between them and the company in question.

Social Media
No Media