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Digital Marketing News on 16 April 2021 Today's digital marketing roundup includes news that Google Ads Introduces Dynamic Exclusion Lists, Facebook to Test New Business Discovery Features in US News Feed and more.


Saijo's tl;dr marketing newsletter has a perfect balance. You are sure to get the best SEO news without being overwhelmed by them.

Googlers Talk About How Serving Works, hreflang, Internationalization Challenges And More 1 - SEO News

Jean-Christophe Chouinard Sr. SEO Specialist Seek

friday 16 Apr 2021 ⚡Web Stories

Brave Browser Ditches Google’s Cookie Alternative FLoC

techradar.com
In a new blog post, Brave describes FLoC as “a step in the wrong direction” and “materially harmful to user privacy”. The firm has also accused Google of using misleading rhetoric and promoting a false […]

In a new blog post, Brave describes FLoC as “a step in the wrong direction” and “materially harmful to user privacy”. The firm has also accused Google of using misleading rhetoric and promoting a false notion of what online privacy should look like.

Brave has already disabled FLoC in the development build of its browsers for desktop and Android and will deploy an update for all stable builds later this wee

General
No Media

Pinterest Has a New Private Shopping Board Where You Can Access All Your Saved Shopping Pins

twitter.com
Pinterest now has a dedicated shopping board that is private where you can access all your saved shopping pins.

Pinterest now has a dedicated shopping board that is private where you can access all your saved shopping pins.

Social Media

Google Might Be Having Some Issues With Displaying Web Stories

twitter.com
I am not sure how widespread the issue is but Google is having some issues displaying web stories, if you get regular traffic from then you might want to check your analytics to see if […]

I am not sure how widespread the issue is but Google is having some issues displaying web stories, if you get regular traffic from then you might want to check your analytics to see if there is a recent drop in traffic from web stories.

SEO
No Media

Google Tests a Red Dot on Updates Tab to Highlighting Businesses That Have Used Google Post Recently

localu.org
Some users are noticing that Google is adding a red dot and drawing attention to the “Updates” tab for businesses that have recently added a Google post. Apparently, it shows up on listings that have […]

Some users are noticing that Google is adding a red dot and drawing attention to the “Updates” tab for businesses that have recently added a Google post. Apparently, it shows up on listings that have posted something in the last 2 weeks. Once you click on the tab, the red dot goes away.

SEO

Using Code to Hide Health Prices from Web Searches Is Barred by Regulators

wsj.com
Federal regulators said healthcare pricing data that health insurers must post under a new requirement shouldn’t be blocked from web searches, issuing new guidance after The Wall Street Journal reported that hospitals used special coding that shielded […]

Federal regulators said healthcare pricing data that health insurers must post under a new requirement shouldn’t be blocked from web searches, issuing new guidance after The Wall Street Journal reported that hospitals used special coding that shielded such information from Google and other search engines.

Under new federal requirements, both hospitals and insurers must reveal long-confidential pricing data, including the rates that insurers pay for services. Hospitals were supposed to post data at the start of this year, while insurers must comply beginning in 2022. The hospital industry had fought the requirement in court but lost.

The new guideline, from the Centers for Medicare and Medicaid Services, was released March 23, the day after the Journal’s article revealed that hundreds of hospital pricing-data websites included special coding that kept them from showing up in searches on Google

SEO

Tutorial on Adding Dynamic Product Meta Data in Magento Using GTM

organicdigital.co
This post shows you how to use GTM to re-write various meta-information on the page like title, meta descriptions across a bunch of product pages in multiple languages. You can also look at using Cloudflare […]

This post shows you how to use GTM to re-write various meta-information on the page like title, meta descriptions across a bunch of product pages in multiple languages.

You can also look at using Cloudflare workers or other Edge SEO solution if you don’t want to rely so heavily on client-side JS but if you are in a resource crunch then this ios a great solution.

SEO

Google is Running a 2021 Scroll Survey

web.dev
If you have strong feelings about scrolling on the web then you might want to take 10 minutes to complete the  2021 Web Scrolling Survey. According to Google, the results will help browser vendors and […]

If you have strong feelings about scrolling on the web then you might want to take 10 minutes to complete the  2021 Web Scrolling Survey. According to Google, the results will help browser vendors and standards groups understand how to make scrolling better.

General

Facebook Business Suite Announces Features Include Scheduling Stories and Editing Scheduled Posts

facebook.com
Facebook has just announced the ability to create, publish and schedule Stories to both Facebook and Instagram; make changes and edits to Scheduled Posts; create and manage Facebook Photos and Albums from Facebook’s Business Suite […]

Facebook has just announced the ability to create, publish and schedule Stories to both Facebook and Instagram; make changes and edits to Scheduled Posts; create and manage Facebook Photos and Albums from Facebook’s Business Suite (coming soon), ability to create and save Facebook and Instagram posts as drafts from the Business Suite mobile app (coming soon), plus more.

If you’re not using Business Suite yet, give it a try on desktop or on the mobile app on iOS or Android.

Social Media

Facebook to Test New Business Discovery Features in US News Feed

techcrunch.com
Facebook announced that it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users tap on topics they’re interested in underneath posts and ads in their […]

Facebook announced that it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The company suggests users may see the change under posts and ads from businesses selling beauty products, fitness or clothing, among other things.

The idea here is that Facebook would direct users to related businesses through a News Feed feature, when they take a specific action to discover related content.

Social Media

Google Ads Introduces Dynamic Exclusion Lists

support.google.com
Google’s existing advertiser controls allow advertising partners to choose where their ads appear, the format in which their ads run, and the audience they want to reach.  They allow advertisers to block specific websites, content, […]

Google’s existing advertiser controls allow advertising partners to choose where their ads appear, the format in which their ads run, and the audience they want to reach.  They allow advertisers to block specific websites, content, or entire topics from their advertising campaigns, including entire lists of sites that they want to exclude all at once BUT  they require dedicated resources and regular updating, which can pose a challenge for advertisers.

So today, they are announcing a new feature that will help simplify this process – giving advertisers the ability to use dynamic exclusion lists that can be updated seamlessly and continuously over time.

These lists can be created by advertisers themselves or by a third party they trust, such as brand safety organizations and industry groups. Once advertisers upload a dynamic exclusion list to their Google Ads account, they can schedule automatic updates as new web pages or domains are added, ensuring that their exclusion lists remain effective and up-to-date. This feature will be available to all users within the coming weeks.

Google has also expanded the scope of their publisher policies and also strengthened its enforcement capabilities, investing heavily in technology as well as enforcement teams around the world that enable us to block or demonetize violating content – whether it’s an entire website or an individual web page.

Paid Media
No Media

Google Updates Global Site Tag (gtag.js) and Google Tag Manager (gtm.js) to Set a New Same-Site Cookie on Advertisers’ Web Domains

support.google.com
Google has just announced that they are updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new same-site cookie on advertisers’ web domains to help improve how they attribute conversions […]

Google has just announced that they are updating the global site tag (gtag.js) and Google Tag Manager (gtm.js) to set a new same-site cookie on advertisers’ web domains to help improve how they attribute conversions back to ads.

the new cookie will be unique and limited to users on your site only. Starting in May 2021, this first-party cookie will enable more accurate attribution of conversions, including instances where a user might engage with more than one of your ads before converting.

Advertisers can opt out of our tagging solutions that use first-party cookies at any time by disabling conversion linking. Learn more.

You all might want to look at your privacy policy to see if that requires updating.

Paid Media
No Media

Google Says Cache View Is An Unmaintained Legacy Feature

seroundtable.com
Google’s Martin Splitt recently said on Twitter that the “cached view is a basically unmaintained legacy feature.” They also hinted they have no immediate plan to kill the feature. I often use Google cache to […]

Google’s Martin Splitt recently said on Twitter that the “cached view is a basically unmaintained legacy feature.” They also hinted they have no immediate plan to kill the feature.

I often use Google cache to look up things. It’s good to know that it’s not going away.

SEO
No Media

Chrome Will Soon Launch Link to Your Highlighted Text as a Right Click Option on Desktop and Mobile

blog.google
Chrome’s will soon offer a Scroll to Text Fragment feature by highlighting the text your want to share, right-clicking, choosing “Copy link to highlight” and then sending the link to anyone. This feature is rolling […]

Chrome’s will soon offer a Scroll to Text Fragment feature by highlighting the text your want to share, right-clicking, choosing “Copy link to highlight” and then sending the link to anyone.

This feature is rolling out now to desktop and Android and is coming soon for iOS.

General

Google Earth Brings Time-Lapse Mode Bringing Together Satellite Photos from the Past 37 Years

blog.google
In the biggest update to Google Earth since 2017, you can now see our planet in an entirely new dimension — time. With Timelapse in Google Earth, 24 million satellite photos from the past 37 years […]

In the biggest update to Google Earth since 2017, you can now see our planet in an entirely new dimension — time. With Timelapse in Google Earth, 24 million satellite photos from the past 37 years have been compiled into an interactive 4D experience. Now anyone can watch time unfold and witness nearly four decades of planetary change.

With Timelapse in Google Earth, we have a clearer picture of our changing planet right at our fingertips — one that shows not just problems but also solutions, as well as mesmerizingly beautiful natural phenomena that unfold over decades.

To explore Timelapse in Google Earth, go to g.co/Timelapse — you can use the handy search bar to choose any place on the planet where you want to see time in motion.

General

Aleyda Unpack a Lot of Info About SEO from the Web Almanac 2020

youtube.com
The SEO chapter on the Web Almanac 2020 was published a while back and in this video Aleyda Solis unpacks a lot of info from there. 00:00​ Introduction 00:27​ What is the Web Almanac? 1:18​ […]

The SEO chapter on the Web Almanac 2020 was published a while back and in this video Aleyda Solis unpacks a lot of info from there.

  • 00:00 Introduction
  • 00:27 What is the Web Almanac?
  • 1:18 Crawlability & Indexability
  • 4:10 Content trends
  • 9:25 Structured data
  • 11:49 Page experience
  • 13:39 Recap
SEO

Google Ads brings Conversion modeling through Consent Mode in European Economic Area and the United Kingdom

blog.google
Last year, Google introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to […]

Last year, Google introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. This enables advertisers to respect user choice while helping them still capture some campaign insights.

Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site. To help close this gap, Google is introducing conversion modeling through Consent Mode. Consent Mode will enable conversion modeling to recover the attribution between ad-click events and conversions measured in Google Ads. Early results from Google Ads have shown that, on average, conversion modeling through Consent Mode recovers more than 70% of ad-click-to-conversion journeys lost due to user cookie consent choices.

Conversion modeling uses machine learning to analyze observable data and historical trends, in order to quantify the relationship between consented and unconsented users. Then, using observable user journeys where users have consented to cookie usage, their models will fill in missing attribution paths. This creates a more complete and accurate view of advertising spend and outcomes — all while respecting user consent choices.

If you’re an advertiser operating in the European Economic Area or the United Kingdom, have implemented Consent Mode and are using Google Ads conversion tracking, conversion modeling from Consent Mode is available for you today.

And if you aren’t using Consent Mode yet, you have two options to get started. You can implement it yourself on your website by following their instructions. Or if you need some extra help, work with one of their Consent Management Platform partners.

Paid Media