Saijo George

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Digital Marketing News on 09 April 2021 Today's digital marketing roundup includes news that Google Added A New Quality Guideline To The Discover Documentation, Google Launches Product Reviews Algorithm Update Likey Targetting Thin Affiliate Sites and more.


Saijo's tl;dr marketing newsletter has a perfect balance. You are sure to get the best SEO news without being overwhelmed by them.

Google Ads Tests Smart Matching Match Type 1 - Paid Media News

Jean-Christophe Chouinard Sr. SEO Specialist Seek

friday 9 Apr 2021 ⚡Web Stories

Do Fiverr Google My Maps Citations Help with Local Rankings?

whitespark.ca
Google My Maps Citations (basically they create their own custom maps on Google My Maps with pins for your business) are presented on Fiverr to business owners as a way to get quick local rankings, […]

Google My Maps Citations (basically they create their own custom maps on Google My Maps with pins for your business) are presented on Fiverr to business owners as a way to get quick local rankings, but do these custom maps actually impact rankings?

Whitespark ran a test where they ordered 28,000 map pins, it was added in 3 days and they monitored the ranking for 3 months and saw no noticeable change. Check out the post for the full info.

SEO

Possible Drop In Search Console Performance Reports Image Impressions from 6 April 2021

support.google.com
Search Console improved the algorithm for counting image impressions in Search results. As a result, you may see a small drop in your image impressions in Search. This is not a drop in actual impressions, […]

Search Console improved the algorithm for counting image impressions in Search results. As a result, you may see a small drop in your image impressions in Search.

This is not a drop in actual impressions, just a more accurate calculation of image impressions when type=image is specified in the Search Performance report.

SEO

Jetpack Boost – Core Web Vitals WordPress Plugin from Automattic

searchenginejournal.com
Automattic (the parent company behind WordPress) has pre-released a plugin designed to tackle the hard work of achieving better Core Web Vitals scores. The Jetpack Boost plugin is currently in testing phase and not meant to […]

Automattic (the parent company behind WordPress) has pre-released a plugin designed to tackle the hard work of achieving better Core Web Vitals scores. The Jetpack Boost plugin is currently in testing phase and not meant to be used on live production sites.

The new Jetpack website speed optimization plugin has three main features:

  1. Local Critical CSS
  2. Defer Non-essential JavaScript
  3. Lazy Image Loading

I am not sure how this is supposed to be better than the other options out there but it might be worth a shot.

SEO

Consumers Now Average 4.2 Hours Per Day In Apps, Up 30% From 2019

techcrunch.com
The coronavirus pandemic has increased our collective screen time, and that’s particularly true on mobile devices. According to a new report from mobile data and analytics firm App Annie, global consumers are now spending an average of […]

The coronavirus pandemic has increased our collective screen time, and that’s particularly true on mobile devices. According to a new report from mobile data and analytics firm App Annie, global consumers are now spending an average of 4.2 hours per day using apps on their smartphones, an increase of 30% from just two years prior. In some markets, the average is even higher — more than five hours.

In the first quarter of 2021, the daily time spent in apps surpassed four hours in the U.S., Turkey, Mexico and India for the first time, the report notes. Of those, India saw the biggest jump as consumers there spent 80% more time in smartphone apps in the Q1 2021 versus the first quarter of 2019.

General

Google Added A New Quality Guideline To The Discover Documentation

cnbc.com
The updated section says To deliver a good user experience, Discover seeks to present content that’s suitable for interest-based feeds, such as articles and videos, as well as filter out content that’s not desired or […]

The updated section says

To deliver a good user experience, Discover seeks to present content that’s suitable for interest-based feeds, such as articles and videos, as well as filter out content that’s not desired or that might confuse readers. For example, Discover might not recommend job applications, petitions, forms, code repositories, or satirical content without any context.

SEO
No Media

Facebook Is Testing Ability To Designate A Group Member As An Expert and Other Comment Voting Features

twitter.com
The ability to designate a group member as an “Expert will help group admins highlight members with specific skills, knowledge, or a track record of being able to assist other members on a given topic. […]

The ability to designate a group member as an “Expert will help group admins highlight members with specific skills, knowledge, or a track record of being able to assist other members on a given topic.

Facebook is also rolling out its comment voting feature to more groups. This new version includes the ability to tag what you liked about a specific comment e.g helpful, kind, educational. Facebook badges can then be awarded to group members based on upvotes + tags.

Social Media

Dynamic URL Rewriting At The Edge Comes To Cloudflare In The Form Of Transform Rules

blog.cloudflare.com
Cloudflare has just announced the availability of Transform Rules for all Cloudflare plans. I had access to 2 URL Rewrite Rules in the free plan. Transform Rules provide Cloudflare administrators with the ability to create […]

Cloudflare has just announced the availability of Transform Rules for all Cloudflare plans. I had access to 2 URL Rewrite Rules in the free plan.

Transform Rules provide Cloudflare administrators with the ability to create URL rewrite rules. They can reroute or modify HTTP requests before they’re passed to servers.

At the moment it only supports URL rewrites, they have plans to support additional rule types in the near future (such as HTTP request header modification).

It should be available in the Rules section of your Cloudflare dashboard.

More info in their help documentation.

 

General

Google Launches Product Reviews Algorithm Update Likey Targetting Thin Affiliate Sites

developers.google.com
Google believes people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why they are launching an improvement to their ranking systems, which is officially […]

Google believes people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That’s why they are launching an improvement to their ranking systems, which is officially called the product reviews update, that’s designed to better reward such content.  The overall focus is on providing users with content that provides insightful analysis and original research, and is written by experts or enthusiasts who know the topic well.

This update is going out today and only involves English language reviews for now.

They shared some tips on how to make sure the content you produce can avoid getting hit by this update. According to Goole these are useful questions to consider in terms of product reviews.

  • Express expert knowledge about products where appropriate?
  • Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
  • Provide quantitative measurements about how a product measures up in various categories of performance?
  • Explain what sets a product apart from its competitors?
  • Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
  • Discuss the benefits and drawbacks of a particular product, based on research into it?
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?
  • Identify key decision-making factors for the product’s category and how the product performs in those areas? For example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas.
  • Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?

Google also mentioned that while the focus is on products, service reviews may also benefit from this update.

SEO
No Media

Cyrus Shepard Shares His Thoughts On First, Long, & Last Click As Engagement Metrics For Quality Content

moz.com
How does Google use engagement signals like clicks to rank web pages? Cyrus Shepard shares osm of his thoughts on the topic. He splits it into 3 tenets of click-based engagement metrics for SEO: First, […]

How does Google use engagement signals like clicks to rank web pages? Cyrus Shepard shares osm of his thoughts on the topic. He splits it into 3 tenets of click-based engagement metrics for SEO: First, Long, and Last.

  1. More Clicks (“High CTR”): earns you more traffic no matter your rank, and initial clicks form the basis of all subsequent click metrics.
  2. Improved Engagement (“Long Clicks”): almost always a positive sign from your users, and often an indicator of quality as well as being correlated with future visits.
  3. User Satisfaction (“Last Click”): the holy grail of SEO, and ultimately the experience Google strives to deliver in its search results.

He goes on to unpack a lot of info on how to optimise for these, go check it out.

SEO

Cloudflare Is Dropping Support For One Of Its IPv4 Addresses

cloudflare.com
Cloudflare is making infrastructure changes to simplify customer configuration, and reduce the number of IPv4 addresses that could potentially interact with your origin on Cloudflare’s behalf. If your security model relies on allowing a list […]

Cloudflare is making infrastructure changes to simplify customer configuration, and reduce the number of IPv4 addresses that could potentially interact with your origin on Cloudflare’s behalf.

If your security model relies on allowing a list of trusted Cloudflare IPs from cloudflare.com/ips (or via API) on your origin, please make the following changes to your allow list by May 7, 2021. This change is safe to make today.

Remove:
104.16.0.0/12

Add:
104.16.0.0/13
104.24.0.0/14

This change delists the 104.28.0.0/12 prefix, which is no longer in use by Cloudflare infrastructure. These addresses will be repurposed for use with our Gateway and WARP (secure web gateway and VPN) products, and may carry traffic from untrusted sources in the future.

General