Saijo George

Curated by Saijo George

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Digital Marketing News on 04 July 2022 Today's digital marketing roundup includes news that Twitter links are nofollowed again, Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products and more.


I love tl;dr Marketing because I can get all the latest SEO news and trends in one spot without having to read lengthy articles. I really look forward to the daily emails to see what's new in our industry!

Ryan Mews SEO Manager Merkle

Tutorial: CSS preloading via HTTP2 early hints in a WordPress Site

phpied.com
This post shows you how to preload your CSS using HTTP2 early hints.

This post shows you how to preload your CSS using HTTP2 early hints.

SEO

Google Auto Knowledge Panel Adds Green Font For Hybrid & Electric Vehicles

seroundtable.com
Google Search has a knowledge panel for automobile and car related searches. If you search for a vehicle where there is an electric and/or hybrid option available, Google will say “hybrid available” and put that […]

Google Search has a knowledge panel for automobile and car related searches. If you search for a vehicle where there is an electric and/or hybrid option available, Google will say “hybrid available” and put that font in green.

SEO

Twitter links are nofollowed again

twitter.com
This is post 2 of 2 in the series “twitter follow links 2022” Twitter is apparently no longer using rel=nofollow on links Twitter links are nofollowed again It was a short run, looks like Twitter […]
  1. Twitter is apparently no longer using rel=nofollow on links
  2. Twitter links are nofollowed again

It was a short run, looks like Twitter links are back to being nofollow.

Social Media

Google Search Console Regex Filter Builder in Google Sheet

chris-green.net
Want to quickly segment Google Search Console data to view performance of a custom page group without writing the Regex? Here is a Google sheet that can help you. IF you want something that handles […]

Want to quickly segment Google Search Console data to view performance of a custom page group without writing the Regex? Here is a Google sheet that can help you.

IF you want something that handles both GA and GSC try this from JR Oakes.

SEO

Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products

searchengineland.com
Google has updated its rich results content guidelines to align better with the overall Google merchant guidelines thus disallowing rich results for products that are widely prohibited or regulated, or that can facilitate serious harm […]

Google has updated its rich results content guidelines to align better with the overall Google merchant guidelines thus disallowing rich results for products that are widely prohibited or regulated, or that can facilitate serious harm to self or others.

These include, but are not limited to, weapons, recreational drugs, tobacco & vaping products and gambling-related products.

SEO

Google Auto-Selects Background Colors For Search Result Snippet Images

seroundtable.com
Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added to the search result snippets […]

Over the past few months Google has been auto-selecting background colors not just for image search results and not just for shading Google Shopping Ads but also for images added to the search result snippets in Google Search.

SEO

21 Local SEO Moves & Situations For Which A Business Is Usually Not Penalised by Google

localvisibilitysystem.com
Phil Rozek shares 21 situations where he says Google hardy ever penalise a business. Some of which include: Keyword-stuffing the Google My Business name. A bad Google review. Getting NEW Google reviews filtered. Building tons […]

Phil Rozek shares 21 situations where he says Google hardy ever penalise a business. Some of which include:

  • Keyword-stuffing the Google My Business name.
  • A bad Google review.
  • Getting NEW Google reviews filtered.
  • Building tons of citations
  • Not blogging much or at all
  • Creating weak “city” pages
  • etc

just keep in mind, Google can flip a switch on any of these at any time.

Update: fixed title 🤦‍♂️

SEO
No Media

Google Analytics Overview By Hour Report Not Counting Data

seroundtable.com
It appears there is a bug in Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” where data is not coming through. You need to filter the results to show today […]

It appears there is a bug in Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” where data is not coming through. You need to filter the results to show today and you will see that around 2/3pm ET it stopped counting. This is not impacting all accounts.

General

Spotify is testing in-app podcast creation tools

techcrunch.com
Spotify is testing new tools that will allow you to record, edit and publish podcasts directly from the company’s main app. The company introduced this feature in New Zealand last month. This will remove the need of […]

Spotify is testing new tools that will allow you to record, edit and publish podcasts directly from the company’s main app. The company introduced this feature in New Zealand last month. This will remove the need of having a separate app — like Spotify-owned Anchor — to record and publish a quick take for podcasts.

General

Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses

seroundtable.com
Google has recently added a new “Discover” filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. The attributes were announced a while back and it […]

Google has recently added a new “Discover” filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. The attributes were announced a while back and it looks like now they are adding that in the shopping filter options.

 

SEO