Saijo George

Curated by Saijo George

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Digital Marketing News on 19 May 2022 Today's digital marketing roundup includes news that Tiktok Launches Its First Creator Crediting Tool To Help Video Creators Cite Their Inspiration, Google Criticizes Canada’s Proposed Link Tax and more.


I love tl;dr Marketing because I can get all the latest SEO news and trends in one spot without having to read lengthy articles. I really look forward to the daily emails to see what's new in our industry!

Shopify Released a Free Tool To Help Customers Visualize Product Fit in Their Own Space Using AR 1 - General News

Ryan Mews SEO Manager Merkle

Google May Replace FID With INP (Interaction to Next Paint) For Core Web Vitals

seroundtable.com
At Google I/O last week, Google’s Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on the page and it may or […]

At Google I/O last week, Google’s Annie Sullivan and Michal Mocny introduced a new metric named INP or Interaction to Next Paint. INP measures overall responsiveness to user interactions on the page and it may or may not replace FID, First Input Delay, as a Core Web Vitals metric.

To be clear, nothing has changed yet with Core Web Vitals and INP is very much in the experimental phase. But there is a chance that INP will be added to Core Web Vital and / or replace FID in Core Web Vitals.

SEO

Etsy Search now considers keywords & phrases in your listing descriptions when ranking your listings

community.etsy.com
Etsy has revealed how their search ranks their content. Etsy Search now considers keywords and phrases within your listing descriptions when ranking your listings. The keywords you use across your listing titles, tags, categories, and […]

Etsy has revealed how their search ranks their content.

Etsy Search now considers keywords and phrases within your listing descriptions when ranking your listings. The keywords you use across your listing titles, tags, categories, and attributes are still essential when it comes to matching you to the right buyers.

They also shared some tips to get started:

  • Aim to incorporate relevant keywords in the first few sentences of your listing descriptions.
  • Avoid copying your title verbatim or simply listing your top keywords. Instead, you want to craft a sentence or two that casually incorporates a few of your top keywords in a way that sounds human and written in your brand’s voice.
  • Continue to include important information that will help buyers best understand your product.
General
No Media

Google Search Console Performance Reports Now Shows Education Q&A Rich Results

seroundtable.com
Google now supports Education Q&A structured data as Google rich results in Google Search. Well now some folks who have implemented it are seeing Education Q&A show up in the search performance reports in Google […]

Google now supports Education Q&A structured data as Google rich results in Google Search. Well now some folks who have implemented it are seeing Education Q&A show up in the search performance reports in Google Search Console.

SEO

WooCommerce Calls for Early Testing on Custom Order Table Migrations

wptavern.com
At the beginning of this year, WooCommerce announced its plan to produce an MVP of custom order tables by Q3, 2022, a long-awaited improvement that promises significant performance gains for stores. The plugin’s development team is now calling for […]

At the beginning of this year, WooCommerce announced its plan to produce an MVP of custom order tables by Q3, 2022, a long-awaited improvement that promises significant performance gains for stores. The plugin’s development team is now calling for developers, agencies, and hosting companies to test migration to its first implementation of customer order tables.

WooCommerce updating to use custom order tables will be a major change that will impact extension developers in different ways. This might be a good time to start preparing for it.

General
No Media

Tiktok’s New Ad Product Gives Creators A Chance To Partner With Marketers On Branded Content

techcrunch.com
TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from […]

TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers can crowdsource content from creators and turn top-performing videos into ads. Advertisers can launch branded campaigns and encourage creators to take part in them. Brands can develop a brief and release it to the creator community encouraging them to participate in Branded Missions.

Creators can then decide in which Branded Missions they want to participate. All creators who are at least 18 years old and have at least 1,000 followers are eligible to participate in a Branded Mission.

Social Media

BERT Semantic Interlinking Tool using internal_html.csv file from ScreamingFrog

share.streamlit.io
Find related pages to interlink using the internal_html.csv file from Screamingfrog The app lets you find Find Related Products & Blogs Find Supporting Content for Category Pages Find Related Pages to Crosslink Group Similar Pages […]

Find related pages to interlink using the internal_html.csv file from Screamingfrog

The app lets you find

  • Find Related Products & Blogs
  • Find Supporting Content for Category Pages
  • Find Related Pages to Crosslink
  • Group Similar Pages
  • Ability to filter on a source / destination URLs types
  • Ability to select cluster size & accuracy
  • Cluster any column! H1’s column is good, but also works with page titles, and content (Requires custom extraction).
  • and more
SEO

If You Use Backorder Availability In Structured Data Google May Show Them As Out Of Stock In SERPs

twitter.com
FYI if you use product pages that use “BackOrder” availability in product Structured Data, Google may show you item as “OutOfStock” in SERPs.

FYI if you use product pages that use “BackOrder” availability in product Structured Data, Google may show you item as “OutOfStock” in SERPs.

SEO

Google Test Sitelink With “View Full List” Link

seroundtable.com
Google shows a normal snippet with horizontal sitelinks that anchor down to portions of the page it links to plus an added “view full list” link that just links to the main page. Sample Query: […]

Google shows a normal snippet with horizontal sitelinks that anchor down to portions of the page it links to plus an added “view full list” link that just links to the main page.

Sample Query: Try searching for Sample Query on Mobile or Desktop. I was able to trigger the result from USA.

SEO

Custom Links, Multiple Linked Devices and More Coming to WhatsApp Premium

wabetainfo.com
WhatsApp Premium (a new subscription plan for business accounts) will let businesses use additional features such as the ability to link up to 10 devices to the same WhatsApp account. WhatsApp Premium will offer to users […]

WhatsApp Premium (a new subscription plan for business accounts) will let businesses use additional features such as the ability to link up to 10 devices to the same WhatsApp account.

WhatsApp Premium will offer to users the ability to link and name up to 10 devices, so business devices can be also renamed to remember them easily. In addition, WhatsApp is also planning to offer the ability to create a unique custom business link: businesses can already use short links to let customers contact them by opening a link that includes their phone number, but WhatsApp Premium will let business accounts create a custom link, for example, wa.me/wabetainfo.

Social Media

Bing Autocomplete Search Bar With Trending, Related & People Also Ask

seroundtable.com
Microsoft Bing is testing showing more information in the autocomplete search suggestions search bar drop down menu. Bing is showing trending now searches, related searches and also people also ask searches in that menu.

Microsoft Bing is testing showing more information in the autocomplete search suggestions search bar drop down menu. Bing is showing trending now searches, related searches and also people also ask searches in that menu.

SEO

Edge Images – WordPress Plugin To Apply Performance Optimizations To Img On The Edge

github.com
A WordPress plugin that automatically uses an edge transformation service (e.g., Cloudflare or Accelerated Domains) to apply performance optimizations to images.

A WordPress plugin that automatically uses an edge transformation service (e.g., Cloudflare or Accelerated Domains) to apply performance optimizations to images.

SEO
No Media

Wix Launches an SEO Learning Hub

wix.com
Wix Launches a learning resource portal for SEO. Go check it out if you are looking to learn more about SEO.

Wix Launches a learning resource portal for SEO. Go check it out if you are looking to learn more about SEO.

SEO

How To Create Effective Teams That Plan And Implement SEO Roadmaps Using SEO Triad Team Structures

theseosprint.com
This post by Adam looks at Triad Team Structure and how it can be useful for SEOs, it will try and answer things like What is a triad team structure? How does a triad team […]

This post by Adam looks at Triad Team Structure and how it can be useful for SEOs, it will try and answer things like

  • What is a triad team structure?
  • How does a triad team structure work?
  • How can SEO triads be used to get things done?
SEO

Twitter Launches Super Follower Only Spaces as it Builds on its Creator Monetization Options

socialmediatoday.com
Twitter’s rolling out a new subscriber-only element to help creators build their in-app communities, with Super Follower only Spaces now available to selected creators that offer subscriptions. Those who aren’t paying subscribers will still be able to […]

Twitter’s rolling out a new subscriber-only element to help creators build their in-app communities, with Super Follower only Spaces now available to selected creators that offer subscriptions.

Those who aren’t paying subscribers will still be able to see these broadcasts when shared, but they’ll need to sign on as a Super Follower to get access.

Social Media

Google Criticizes Canada’s Proposed Link Tax

searchenginejournal.com
Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content. Canada’s proposed Online News Act would compel tech companies to […]

Google has come out swinging against a law proposed by the Canadian government that would force the search engine to pay publishers for listing content.

Canada’s proposed Online News Act would compel tech companies to negotiate deals with news organizations for content that appears on their platforms. It’s modelled after legislation introduced in Australia last year. Should the bill get passed and made into law, it could encourage more countries to take a similar approach.

Google claims a link tax would “break” search results for everyone.

Technically, a publisher peddling conspiracy theories about current events could be eligible for compensation if they employ at least two writers from Canada.

On top of that, Google wouldn’t be able to downrank those publishers in Canadian search results. The Online News Act stipulates publishers receiving payment from Google can neither be penalized or receive preferential treatment.

SEO
No Media

Case Study: How a publisher broke into Google Discover in less than 30 days from launch

searchengineland.com
A case study that looks at some of the reasons why this site was able to get Google Discover in less than 30 days from launch.

A case study that looks at some of the reasons why this site was able to get Google Discover in less than 30 days from launch.

SEO

Google Tests New ad label variations on mobile with advertisement / sponsored label instead of Ads

twitter.com
Google is currently showing new ad label variations on mobile, now with the words ‘advertisement’ and ‘sponsored’.

Google is currently showing new ad label variations on mobile, now with the words ‘advertisement’ and ‘sponsored’.

Paid Media

Google Shares Javascript Optimization Tips To Improve Your Ecommerce Site

youtube.com
In this episode of Ecommerce Essentials, Alan Kent – Developer Relations Engineer – speaks to six tips related to JavaScript libraries and frameworks that can help improve your ecommerce site.

In this episode of Ecommerce Essentials, Alan Kent – Developer Relations Engineer – speaks to six tips related to JavaScript libraries and frameworks that can help improve your ecommerce site.

SEO

Instagram’s Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy

socialmediatoday.com
Over the past few weeks, Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count. some Stories are now only displaying the first three frames, along with […]

Over the past few weeks, Instagram has been testing a new Stories presentation UI that essentially hides Stories posts after a certain frame count. some Stories are now only displaying the first three frames, along with a tiny ‘Show all’ prompt in the top left of screen.

That would be easy to miss, which could mean that if you’re posting more than three frames to your Story, those later ones will be significantly less likely to be seen.

Social Media

Tiktok Launches Its First Creator Crediting Tool To Help Video Creators Cite Their Inspiration

techcrunch.com
TikTok today is introducing a new feature that it says will be the first iteration of its creator crediting tools that allow creators to directly tag and credit others using a new button during the […]

TikTok today is introducing a new feature that it says will be the first iteration of its creator crediting tools that allow creators to directly tag and credit others using a new button during the publishing process. This button lets creators credit all sorts of inspiration for their content, including dances, jokes, viral sounds and more — and will help TikTok viewers discover the original creators behind the latest trend by tapping on the credit from the video’s caption.

TikTok says it’s now rolling out a new feature that will allow users to add a credit as part of the publishing process on the app. Those whose videos were tagged by another creator will then be alerted to this via an alert in their TikTok app Inbox. The feature’s launch follows years of controversy over creator credits and attribution on TikTok.

Social Media

Want to loop a YouTube video or skip to its most-watched moments? Now you can

tubefilter.com
A day after sharing advertiser-friendly features during its annual Brandcast, YouTube revealed a slew of updates that will affect its flagship product. The YouTube player has been equipped with the ability to skip straight to a video’s popular […]

A day after sharing advertiser-friendly features during its annual Brandcast, YouTube revealed a slew of updates that will affect its flagship product. The YouTube player has been equipped with the ability to skip straight to a video’s popular moments, and individual clips can now be looped so that they replay over and over.

Social Media